Trust & Safety are a contextually dependent set of business values and practices that increase participation in and engagement with a digital system by reducing the risk of harm, fraud, or other criminal behavior toward an individual or organization’s self or reputation. Once a subset of compliance, trust & safety has rapidly emerged as an area of critical importance as online customer relationships become the norm across market sectors.
User & Interaction Assurance
User and interaction assurance addresses the user experience and how this experience informs the customer’s impression of trust and safety. Effective program design effortlessly communicates to users that providing the requested information is in their best interest, reducing drop-off rates and increasing customer satisfaction.
Fraud Prevention & Detection
Successful fraud mitigation is more than just identifying and blocking bad actors. Identifying and modeling the behavior of good users is what sets apart successful Trust & Safety programs. Leverage the latest in mobile data, user & entity behavioral analytics, and identity verification technologies to enhance platform integrity while simultaneously enhancing the experience for your most highly-valued customers.
From internal threat mitigation to customer identity and access management, digital identity is critical in determining who you are letting into your platform, and what you should authorize them to do. Ditch your one-size-fits-all approach in favor of dynamic authentication solutions that meet the unique needs of your customers and employees.
Cultivating your comprehensive data stewardship approach must be built in conjunction with, and informed by, your broader Trust & Safety objectives. Data that you don’t collect in the first place can’t be breached. Tailor your data strategy to align with your business objectives, without generating needless risk.
Ditch your one-size-fits-all approach in favor of dynamic solutions that meet the unique needs of your users.
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Trust & Safety
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