Market Insights

Tresata tags $50M, Demisto hauls in $43M, and Wiretap raises $11.1M: Friday Deal Book for 10/12/2018

October 12, 2018

OWI’s Friday Deal Book provides you with a weekly roundup of partnerships, funding, and investor highlights from across the identity industry. This week, we take a look at Plug and Play’s identity portfolio, and industry investments into Tresata, Demisto, and Wiretap.

Tresata \ \ Founded in 2011
Developer of a predictive analytics platform, designed to understand and monetize people, process and product behaviors. The company’s platform delivers AI-powered cloud-first automation software, used to tackle problems like money laundering, fraud, population health issues and omni-channel marketing, enabling companies to address challenging data issues.

The company received $50 million of development capital from GCP Capital Partners on October 10, 2018, putting the company’s post valuation at $1 billion. The funds will be used to accelerate the growth of the company. [Read more]

Demisto \\ Founded in 2015
Developer of automated incident response and security orchestration platform designed to offer integrated threat intelligence and security orchestration. The company’s platform helps enterprises integrate leading threat feeds to manage indicators and automate threat hunting operations enabling them to save time as well as reduce the risk of exposure.

The company raised $43 million of Series C venture funding in a deal led by Greylock Partners on October 10, 2018. Accel and ClearSky (North Palm Beach) also participated in the round. The funds will be used to expand its marketing and customer acquisitions efforts, as well as to continue developing the product and adding new features. [Read more]

Wiretap \ \ Founded in 2017
Wiretap is a cloud intelligence platform that adopts the latest advancements in cognitive computing, artificial intelligence and behavioral analytics to amplify enterprise value by monitoring the social graph.

Wiretap raised $11.1 million of venture funding from Rev1 Ventures, Ohio Innovation Fund, JumpStart, and Draper Triangle on October 5, 2018. [Read more]

Investor Highlight: Starting this week, we are going to highlight investors focused on identity companies

Plug and Play Tech Center \ \ Founded in 2006

Description of Investor
Plug and Play is a venture capital firm and global accelerator that invests in technology startups of any stage. Plug and Play also provide non-equity accelerator programs which bring together Fortune 500 corporations and startups for pilots, POCs, strategic investment, and M&A. The firm focuses on companies operating in Insurtech, Internet of Things, Fintech, Brand & Retail, Mobility, Health, and other sectors. The firm is headquartered in Sunnyvale, California and has offices in Germany, France, China, Japan, and other locations. Plug and Play’s principals, Saeed Amidhozour and Rahim Amidhozour, have been investing in startups since 1998.

  • Active Portfolio – 1,365
  • Investments (TTM) – 303
  • Exits – 292
  • Med. Round Amount – $1.32M
  • Med. Valuation – $12.81M

Deal History – In the past year, Plug and Play has invested in the following 14 identity companies:

*Data acquired using PitchBook with proprietary keyword searches set by OWI Analysts