The RELX Group announced on Monday it will acquire digital identity provider ThreatMetrix for $817 million, gaining access to a massive database of 1.4 billion anonymized user identities.
California-based ThreatMetrix spent the last two years working with RELX’s LexisNexis Risk Solutions, and will now be a part of that brand’s Risk & Business Analytics. With the acquisition, RELX plans to integrate ThreatMetrix’s capabilities in device, email and social intelligence to build a more complete picture of risk, providing both physical and digital identity solutions.
“ThreatMetrix is widely recognized as a leader in the digital identity space,” said Risk & Business Analytics Chief Executive Mark Kelsey. “Bringing that together with our own strengths in physical identity attributes will give our clients across all forms of commerce and geographies a more reliable, comprehensive approach to fraud and identity risk management while maintaining the privacy and security principles our customers have come to expect.”
The ThreatMetrix Digital Identity Network analyzes over 100 million transactions per day, across 35,000 websites from 5,000 customers.
Its trove of 1.4 billion unique online identities encompasses 4.5 billion devices in 185 countries. Its platform uses over 250 factors in determining ID.
RELX, formerly known as Reed Elsevier, is a British publishing group that is transitioning into an analytics company. It also publishes magazines, such as New Scientist, as well as academic journals.
The $817 million sale price for ThreatMetrix is well beyond the $237 million the company was valued at in a funding round four years ago, according to TechCrunch. ThreatMetrix was founded in 2005, and participated in OWI’s KNOW Identity Conference in 2017. The 2018 KNOW Identity Conference will take place March 26 through 28 in Washington D.C., and tickets are available now.