Tag: Evident


Friction: Friend or Foe?

Friction: Friend or Foe?

July 30, 2019

Thanks to our friends at Urjanet and Entersekt for contributing to this piece.  For many years now, friction at any stage of a transaction cycle has been somewhat taboo, and not without reason. Friction during the identity verification stage can lead to lower conversion rates and higher transaction abandonment. Once consumers are......

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