Tag: acquisitions

AT&T acquires ad tech platform AppNexus, which advocates for a standardized identification system for digital ads - One World Identity

AT&T on Monday confirmed it will acquire AppNexus, which operates the world’s largest independent digital advertising marketplace, for an undisclosed sum — a move that could give traction to the Advertising ID Consortium’s open identity solution. Note: Discuss the future of digital advertising and targeted ads with other identity industry......

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