Digital Forum

Will the Cookie Monster Crumble Quality Marketing?

November 3, 2020

Cookies: oft-maligned, yet critical to providing the algorithmically-tailored recommendations demanded by modern consumers. Google and Apple are cranking down on third-party use of deterministic and probabilistic cookies data, posing a devastating threat to the viability of digital advertising. Will the death of cookies as we know them deal a fatal blow to user experience? Learn how enterprises across industries are preparing for this groundbreaking shift away from cookies and repositioning their business models to steward consent-based user experiences in a mobile-first world.

Host:

Travis Jarae, CEO & Founder (One World Identity)

Guest:

Brad Davis, CEO (DataLucent)

Brian Silver, President (LiveIntent)

Links:

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Making Money Move

December 1, 2020 | 12 PM ET

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