Advisory Services


Unlocking enduring value through
accurate intelligence and bold strategies

Market Intelligence You Can Action

We look at the world

a little differently

Identity is not a "what" but a "how."

To make sense of an industry landscape dominated by platforms and enablers, we analyze how companies, products, and global laws and regulations interact with and influence markets and product roadmaps.

How We Work

Our Services

Below are the ways we typically engage clients. While these are the most common methods, we also offer more customized
solutions for complex projects and engagements.

Strategy & Development

The path toward creating a superior product starts with robust data analytics and thoughtful research insights. Our team of strategists and analysts use in-depth user and market research, intuitive information architecture, and product roadmaps to help lay the groundwork for success.

  • Business & Operations Consulting
  • Go-to-Market Strategy
  • Vendor Assessment & Selection
  • Branding & Positioning

Research & Analysis

Our team of experts produces content based on independent, objective analysis, that captivates, compels and converts. We help develop narratives, backed by facts, that resonate with the right audiences, at the right place and time.

  • Marketing Intelligence
  • Policy Anaysis
  • Product Benchmarking
  • Commissioned and Bespoke Research

Professional Events

Tapping into the full stack of OWI skills and expertise, we can help you plan your next event, whether that’s a customer advisory board meeting, private executive dinner, or an in-person strategy workshop with your leadership team.

  • Event Management & Moderation
  • Roundtables & Private Events
  • In-Person Strategy Days & Workshops

Thought Leadership

We know that to succeed, we must stay informed. That’s why OWI stays at the forefront of the latest in identity. From interviewing changemakers on our podcasts, collaborating with clients on educational webinars or keeping our audience informed via daily newsletters, we are not only in the know but make sure our members are ahead of the curve.

  • Podcasts
  • Webinars
  • Newsletters & Media Outreach

Market Development

Whether you are planning to build a new product, or it is already in the market, you need a strong market development team. Our team of industry leaders and operators will help connect you with the right decision-makers that allow you to optimize your success.

  • Customer Persona Development & Mapping
  • Partnership Management
  • External Communications & Advocacy

We work with

Amazing organizations

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