Establishing best practices for an organization requires a solid, sound foundation that both policies and personnel can build upon, and reference when needed. And for a company that wants to earn a reputation for trust and safety with clients and customers, that foundation needs to be based on clearly defined principles.
Or pillars, if you will.
Enter OWI Labs and our five pillars on trust and safety. In I’ve Got 5 Pillars on It: Going In on Trust & Safety, we lay the groundwork you need to develop the kind of reputation businesses must establish. These pillars are particularly crucial a time when corporate trust can be hard to come by. As data breaches proliferate, as the gig economy becomes standard, and as regulators eye stricter enforcement on the handling and vetting of both of user and employee information, it is now more important than ever to go all-in on trust and safety.
OWI’s five pillars represent a holistic approach toward trust and safety, centered around identity. In this paper, you will learn how identity serves as a lynchpin for the five pillars of trust and safety, which we define as: User Assurance, Fraud Management, Security, Data Stewardship, and Compliance.
Perhaps the best way to consider the implications of trust and safety is to examine your own experiences, and how new brands and services earn your own trust. Downloading an app to your phone to try it out requires very little effort and trust, but what steps must the company take to allow you to feel comfortable enough to share personal information, or a credit card numer, or more? That kind of trust doesn’t always come easily, and once earned it cannot be squandered.
In this whitepaper, OWI breaks down the importance of trust and safety in real-world, tangible, relatable ways that can help your business grasp the importance of the work ahead, as well as the best ways to achieve your organization’s goals.