Product Innovation
& Design

Position your brand to shape the future. Your offerings have a unique personality, as do each of your customers. Although digital channels are replacing face-to-face interactions, Trust & Safety remains at the core of your customer relationships. We take a user-centric approach to product innovation and design, providing our clients with the insights they need to maintain a competitive advantage for the long haul.

How we do it

Product innovation requires creative thinking, deep subject matter expertise, and a willingness to put it on the table. We collaborate with our clients to manage the creative process, conduct feasibility studies, craft carefully designed proofs-of-concept and prototypes, and support execution throughout the product development cycle.

UX Research

OWI takes an analytical approach to persona profiling, uncovering customer preferences and exploring new audiences to reach. We’ll help you determine your target markets, identify underserved needs, and A/B test an improved user experience.

Strategic Planning & Product-Market Fit

OWI facilitates strategy days to translate your team’s thoughts into profitable proofs-of-concept. Our sprint-based workshops are carefully curated for your team to structure their ideas, test their assumptions, scope requirements, and gain stakeholder buy-in.

Product Management & Design

OWI collaborates with our clients across the product development lifecycle to evolve user journeys, design compelling prototypes, and structure compliant information architecture. The outcomes are a solidified MVP geared towards maximizing your go-to-market strategy.

Clients We've Worked with

case study

Case Study: IAL2 Product Assessment

A global credit bureau required an audit of how NIST 800-63-3 Digital Identity Guidelines would impact existing and planned products across regulated industries. OWI was engaged to conduct a current state assessment of their product portfolio against NIST standards and to provide feature recommendations and complementary marketing activities.

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