Mobile Identity: The $34 Billion Opportunity

Identity — the set of information we use to prove who we are — is at the core of nearly every interaction between individuals, companies, and devices. In order to complete a transaction, all parties involved must establish with some degree of assurance that their counterparts are who they claim to be, and will act according to established terms. Whether applying for a mortgage, filing taxes, or something as simple as ordering an Uber, identity drives value exchange.

Transactions are now increasingly digital, which means traditional methods of sharing identity credentials are becoming more expensive, less convenient, and less reliable. Paper-based credentials used in countries with established identity systems, like a driver’s license or Social Security card, are prone to loss or theft. Worse, in developing markets, citizens may not have access to authoritative government-issued identity documents at all. These problems underscore the fact that more advanced and inclusive digital identity solutions are needed to underpin the connected economy.

Enter: Mobile identity.

In “Mobile Identity: The $34 Billion Opportunity,” OWI for the first time comprehensively outlines the current market value of mobile identity. This paper projects mobile identity growth through 2022, where it is expected to reach a total addressable market valued at $34 billion. This paper details the factors influencing the current rate of growth, as well as potential impediments that could stall even broader adoption.

In this paper you’ll find:
– A comprehensive total addressable market value for the mobile identity market
– An authoritative definition of mobile identity and prominent use cases
– An in-depth analysis of four key factors driving market growth
– Target country case studies outlining mobile identity ecosystem development worldwide