How do digital identity service providers continue to educate the world on identity challenges and accompanying technological solutions to promote customer adoption?

An international digital identity trust network has garnered national traction as a verification and authentication provider to consumers who are connecting to critical online financial and government services. Although the organization’s technology has been adopted through formal public-private partnerships, a lack of general education surrounding digital identity solutions continues to be a persistent barrier to customer adoption. Evolving concerns surrounding privacy and the security of sensitive personal information also impedes participation in identity ecosystems, both for consumers and service providers alike. As the trust network was planning to launch its product and program across a series of new industry verticals, the Executive Team required a more comprehensive understanding of market economics. OWI was engaged in assessing the trust network’s privacy-preserving technologies, articulating the organization’s value proposition against its competitors, and demonstrating industry-specific use cases where verification technology can reduce costs and generate revenue.