OWI spotlights identity aspects of advertising and marketing in June analysis

The latest monthly Market Trends Report from OWI Labs dives deep in the advertising and marketing segment of the identity industry, spotlighting the latest news, key trends and predictions, and companies you need to know.

Note: The OWI Labs monthly Market Trends Report is part of OWI’s Advisory Services. This month, the June month in review is a special free edition. For more information on this report or to enquire about our Advisory Membership, please contact our client services team at: 


Targeted advertising — the collection of data to tailor messaging, prospect an audience, and build a brand — underpins much of our existing internet infrastructure. It’s the engine converting our personal identity attributes into revenue for a wide array of organizations worldwide.

This month, OWI Labs takes a closer look at the advertising and marketing spaces, and how identity plays a crucial role in the value of ads. The new, free report:

  • Provides you with key players to watch in a lucrative, evolving segment.
  • Gives you notable deals from 2018 that could shake up the space.
  • Includes proprietary data and surveys gauging consumer opinions on digital ads and privacy.
  • Provides answers to key questions your clients and investors are likely to raise this month.