Go-to-Market & Growth Strategy

Go-to-Market
& Growth Strategy

We don’t just consider how attractive a market is… we also look at how feasible it is. We help our clients to answer the question of “should we do this?” and augment our analysis by answering the question: how? As experts in launching identity products, our team devises distribution and growth strategies tailored to bring your product to the people and claim your stake in the market.

How we do it

Leveraging our unique Go-to-Market Methodology, we work with teams from day 0 through post-launch. Our detailed product roadmaps provide you with the blueprint to navigate the complexities of launching a new product across distribution channels so that your brand is positioned for success.

Market Analysis
and Distribution Strategy

OWI carefully distils your product’s value prop, solidifies a competitive pricing strategy, establishes appropriate distribution channels, curates a multi-pronged marketing plan, and performs market penetration testing – all preparing your teams to celebrate the big day.

Program Expansion
Planning

OWI’s Go-to-Market Methodology also extends to products already in-market. We evaluate the performance of in-flight products and programs, addressing market, economic, and regulatory challenges in order to propel growth.

Golden-Cog Strategy: Golden Cogs are enabling technologies that are extraordinarily valuable as integrated partners in platform solutions.

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Global Blueprint for Country-Specific Identity Levels of Assurance

As the digital economy evolves, what are the regulatory, cultural, and data standards for identity management around the globe and how do they affect international growth markets?

A major global technology company has earned a reputation for efficient and programmatic user onboarding experiences in the markets in which it operates; however, nuanced, country-specific identity management and verification requirements are impeding expansion to potentially profitable international growth markets. In order for our client to seize current and future growth opportunities, OWI was engaged to create a comprehensive methodology to assess the identity management and identity verification market across the 237 countries and territories in which the tech firm operates.

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