Go-to-Market
& Growth Strategy

We don’t just consider how attractive a market is… we also look at how feasible it is. We help our clients to answer the question of “should we do this?” and augment our analysis by answering the question: how? As experts in launching identity products, our team devises distribution and growth strategies tailored to bring your product to the people and claim your stake in the market.

How we do it

Leveraging our unique Go-to-Market Methodology, we work with teams from day 0 through post-launch. Our detailed product roadmaps provide you with the blueprint to navigate the complexities of launching a new product across distribution channels so that your brand is positioned for success.

Market Analysis
and Distribution Strategy

OWI carefully distils your product’s value prop, solidifies a competitive pricing strategy, establishes appropriate distribution channels, curates a multi-pronged marketing plan, and performs market penetration testing – all preparing your teams to celebrate the big day.

Program Expansion
Planning

OWI’s Go-to-Market Methodology also extends to products already in-market. We evaluate the performance of in-flight products and programs, addressing market, economic, and regulatory challenges in order to propel growth.

Golden-Cog Strategy: Golden Cogs are enabling technologies that are extraordinarily valuable as integrated partners in platform solutions.

Featured Capabilities

Plan

Discover

Assess

Design

Build

Test

Launch

Clients We've Worked with

case study

Verification Vendor Assessment and Selection

OWI engaged a global payment processing company to explore vendor capabilities in support of their expansion into developing markets. Specifically, the client was seeking alternative vendor solutions to augment their existing IDV stack.

The core business is based on simple, fast, and frictionless onboarding of new merchants. Expanding into profitable international growth markets have several obstacles:

  • Lack of information regarding available IDV vendors
  • The ability to scale customer onboarding and IDV operations

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