Go-to-Market
& Growth Strategy

How we do it
Leveraging our unique Go-to-Market Methodology, we work with teams from day 0 through post-launch. Our detailed product roadmaps provide you with the blueprint to navigate the complexities of launching a new product across distribution channels so that your brand is positioned for success.
Market Analysis
and Distribution Strategy
OWI carefully distils your product’s value prop, solidifies a competitive pricing strategy, establishes appropriate distribution channels, curates a multi-pronged marketing plan, and performs market penetration testing – all preparing your teams to celebrate the big day.
Program Expansion
Planning
Golden-Cog Strategy: Golden Cogs are enabling technologies that are extraordinarily valuable as integrated partners in platform solutions.

Plan

Discover

Assess

Design

Build

Test

Launch




case study
FinTech Market Expansion of IDV Capabilities Improves Pass Rates
How do you scale your business globally while curating a user experience consistent with the legislative, data accessibility, and cultural nuances of international markets?
An international payments FinTech has a reputation for curating an efficient and coveted user onboarding experience in the markets in which it operates. The organization was proliferating by expanding into multiple developing countries and wanted to mirror the programmatic approach to user onboarding that was contributing to their recent success. Despite the organization’s operational capabilities to expand into emerging international e-commerce and sharing economies, the FinTech needed to scale its digital identity framework to account for:
- Increased traction of payments processing and alternative banking products/services in emerging markets
- Nuanced government regulations and unique risk behaviors specific to each region
- Lack of coverage capabilities in emerging markets by U.S.-based tech companies and financial institutions
A lack of information regarding available identity verification (IDV) solutions was a hindrance to continued expansion. OWI was engaged in providing the FinTech’s compliance leadership team with a repeatable international IDV framework and to improve its customer onboarding operating model across South East Asia.

State of Identity Rewind: February
Rewind and replay! Each week, guests join the State of Identity podcast with host Cameron D’Ambrosi to break down barriers and expand on the latest

State of Identity Rewind: January
Rewind and replay! Each week, State of Identity podcast host Cameron D’Ambrosi sits down with other industry experts to discuss the innovations, pain points, and

Digital Identity In 2021: OWI’s Top Predictions
There’s not much that hasn’t already been said about 2020. Last year provided the world a historic level of uncertainty due to the pandemic. Companies

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