Market Insights

New Year, New Deals: Friday Dealbook for 1/10/2020

Welcome to the first Friday Dealbook of the decade! 2020 kicked off hot out the gate with acquisitions and funding rounds abound – Sisense raised a whopping $100M to become the first unicorn of the year, and Accenture and D&B are continuing the trend of acquiring existing services to build up their product offerings. Meanwhile, startups are clamoring to get a slice of the CCPA funding pie to help businesses comply with the new privacy and data protection rules.  We’re off to an exciting start not two weeks into the year, and we expect VCs to continue to invest heavily in digital identity during 2020.


The Top Deals Covered by OWI this Week


TypingDNA \ \ Founded in 2016

Developer of artificial intelligence algorithms designed to authenticate users based on how they type. The company’s simple training process of watching user keystrokes can recognize further attempts from a specific user by matching them against their known account and will enable existing applications such as authentication, fraud detection, password recovery, and online education assessment to fingerprint users more securely than traditional forms of two-factor authentication, enabling clients to improve security without compromising user experience.

The company raised $7 million of Series A venture funding in a deal led by Gradient Ventures on January 4, 2020. Gapminder Foundation, Techstart Ventures & other undisclosed investors also participated in the round. The funds will be used to provide user-friendly, non-intrusive bio-metrics and increased security to people around the world.


BigID \ \ Founded in 2015

Developer of data-driven protection and privacy compliance platform designed to transform how enterprises protect and manage the privacy of personal data. The company’s platform uses advanced machine learning and identity intelligence to help enterprises safeguard and assure the privacy of their most sensitive data, reduce breach risk and meet compliance requirements for emerging data protection regulations like the EU General Data Protection Regulation, enabling enterprises to safeguard and steward the most important asset organizations manage their customer data in a more effective manner.

The company raised $100 million of Series C venture funding in a deal led by Bessemer Venture Partners on January 6, 2020. Comcast Ventures, Salesforce Ventures, Scale Venture Partners, Information Venture Partners, Boldstart Ventures, Genacast Ventures, Deep Fork Capital, ClearSky, Microsoft ScaleUp, SAP.iO Foundry, Tiger Global Management and Western Technology Investment also participated in the round. The funds will be used to deliver new products in privacy and protection of personal data along with expansion of go-to-market strategies across the globe.


DPL \ \ Founded in 2018

Developer of an online platform designed to provide an automated marketing product based on behavioral science. The company’s platform integrates customer relationship management systems, marketing technologies and data sources, enabling clients to improve marketing effectiveness.

The company raised GBP 1.3 million of venture funding in a deal led by Angel CoFund on January 8, 2020. The company intends to use the funds to accelerate development of its platform.


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Investor Highlight


Gradient Ventures \ \ Founded in 2017

Founded in 2017, Gradient Ventures is the venture capital investment arm of Alphabet based in Mountain View, California. The firm is focused on making early-stage investments in companies operating in the artificial intelligence models, augmented reality, software for drones, deep learning, virtual reality, and machine learning sectors.

Active Portfolio – 31

Investments (TTM) – 19

Med. Round Amount – $7.66M 

Med. Valuation – $30.81M

Exits – 2


Deal History

In the past year, Gradient Ventures has invested in the following 7 identity companies:





Rad AI


Young Alfred



*Source: PitchBook Data Inc. with proprietary keyword searches set by OWI Analysts