Market Insights

Emailage and LexisNexis Walk Into A Bar: Friday Dealbook for 2/7/2020

This week’s big news was LexisNexis’s acquisition of Emailage for $480 million. LexisNexis is augmenting its position in the fraud and risk space, highlighting the trend of companies expanding their product and tech stacks to create one-stop shops for all things identity. Data aggregators and credit bureaus have the added advantage of robust identity data caches to back up their solutions. We expect companies like LexisNexis and TransUnion to continue to build out their solution and industry coverage by snapping up existing solutions that work, rather than reinventing the wheel, especially as the market landscape becomes increasingly crowded and competitive.


The Top Deals Covered by OWI this Week \ Founded in 2012

Developer of a SaaS fraud prevention and identity verification technology designed to make transactions easier and secure. The company’s technology uses machine learning and proprietary algorithms in order to provide real-time alerts of risky transactions and delivers a risk score, enabling companies to realize significant savings from identifying and stopping fraudulent transactions and improve customer experience.

The company reached a definitive agreement to be acquired by LexisNexis Risk Solutions, a subsidiary of RELX Group, for $480 million on February 3, 2020.


Verana Health \ \ Founded in 2008

Provider of a data insights platform intended to accelerate healthcare innovation and optimize drug and device development. The company’s platform utilizes regulatory-grade data sets to uncover new market opportunities, enhance trial design and enrollment, gain competitive intelligence to benchmark commercial success, target marketing efforts, among others, enabling life science companies to make informed decisions using data from clinical specialty database.

The company raised $100 million of venture funding in a deal led by GV on February 5, 2020. Define Ventures, Bain Capital Ventures, Brook Byers, and Casdin Capital also participated in the round. The funds will be used to expand the scope of the company’s work. \ Founded in 2014

Developer of an authorization management platform intended to gain control and flexibility in managing authorization. The company’s platform offers a clear understanding of every authorization level in the cloud, mobile, and on-premise applications, as well as complete control over the entire organization’s authorization process, enabling clients to gain control and flexibility in managing authorization across their organizations while minimizing dependency on IT specialists easily.

The company received an undisclosed amount of funding from SAP on February 3, 2020. The funding will be used to bring the company’s solution to a wider audience.


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Investor Highlight


Bonfire Ventures \ \ Founded in 2005

Bonfire Ventures is a venture capital investment firm that prefers to invest in the technology sector. The firm is headquartered in Los Angeles, California.

Active Portfolio – 79

Investments (TTM) – 19

Med. Round Amount – $6.40M 

Med. Valuation – $22.75M

Exits – 11


Deal History

In the past year, Bonfire Ventures has invested in the following 6 identity companies:

Figment Networks
KYC Hospitality


*Source: PitchBook Data Inc. with proprietary keyword searches set by OWI Analysts