AdTech and MarTech Win Big: Friday Deal Book for 7/19/2019

July 19, 2019
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Data collection and management go hand in hand this week as Near raises $100 million and Amperity raises $50 million. The investment activity in adtech coincides with one of the biggest weeks in online retail (Prime Day, anyone?). Adtech and martech will flourish as long as retailers continue to strive to create eye-catching campaigns and personalized customer experiences.


The Top Deals Covered by OWI this Week


Near \ Founded in 2012

Provider of an ambient intelligence platform designed to offer real-time information on people, place and products. The company’s ambient intelligence platform is a location intelligence platform that leverages location and context to power data-driven marketing for advertisers; enabling businesses to visualize, engage and analyze audience data including their location and behavior for data-driven decisions.

The company raised $100 million of Series D venture funding from Greater Pacific Capital on July 16, 2019. The funds will be used to launch new data products and expand into new markets.


Amperity \ \ Founded in 2016

Developer of customer data management platform intended to supercharge customer initiatives with actionable data. The company’s AI-powered platform ingests raw data from e-commerce, email, loyalty and other systems spanning organizations, standardizes it to create a complete and current customer view and augments the information it collates with custom attributes like lifetime value, enabling companies to connect, identify and understand their customers, improve marketing performance, accelerate accurate customer insights and enable customer experiences

The company raised $50 million of Series C venture funding in a deal led by Tiger Global Management on July 15, 2019, putting the company’s pre-money valuation at $400 million. Madrona Venture Group, The Goldman Sachs Group, Declaration Partners, Lee Fixel and Madera Technology Partners also participated in the round. The funds will be used to accelerate the company’s new capabilities as well as expand into new verticals including financial services, automotive, insurance and healthcare, while continuing to grow within the retail, travel and hospitality industries.


DUST Identity \ \ Founded in 2012

Developer of proprietary technology designed to create an unclonable identity layer on any object. The company’s technology leverages the inherent randomness in nanoscale systems to generate large, unique cryptographic keys for challenge-response protocols in a small footprint that can be applied compactly to any surface, providing clients with trusted physical identity for things.

The company raised $10 million of Series A venture funding in a deal led by Kleiner Perkins on July 17, 2019. Airbus Ventures, Lockheed Martin Ventures, New Science Ventures, Angular Ventures and Castle Island Ventures also participated in the round. The funds will be used to accelerate product development and engineering, continue to fuel global go-to market strategy and deployment, and grow the customer base across industries.


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Investor Highlight


Kleiner Perkins \ \ Founded in 1972

Description of Investor

Kleiner Perkins is a venture capital firm that is based in Menlo Park, California and was founded in 1972. The firm seeks to invest in the consumer, enterprise, hardtech, life sciences and healthcare sectors. It specializes in seed, early stage and growth capital investments.

Active Portfolio – 311

Investments (TTM) – 95

Med. Round Amount – $16.00M 

Med. Valuation – $79.72M

# of Exits – 593

Deal History

In the past year, Kleiner Perkins has invested in the following 6 identity companies:

DUST Identity




Ionic Security


*Data acquired using PitchBook with proprietary keyword searches set by OWI Analysts