How do you scale your business globally while curating a user experience consistent with the legislative, data accessibility, and cultural nuances of international markets? 

An international payments FinTech has a reputation for curating an efficient and coveted user onboarding experience in the markets in which it operates. The organization was proliferating by expanding into multiple developing countries and wanted to mirror the programmatic approach to user onboarding that was contributing to their recent success. Despite the organization’s operational capabilities to expand into emerging international e-commerce and sharing economies, the FinTech needed to scale its digital identity framework to account for:

• Increased traction of payments processing and alternative banking products/services in emerging markets
• Nuanced government regulations and unique risk behaviors specific to each region
• Lack of coverage capabilities in emerging markets by U.S.-based tech companies and financial institutions

A lack of information regarding available identity verification (IDV) solutions was a hindrance to continued expansion. OWI was engaged in providing the FinTech’s compliance leadership team with a repeatable international IDV framework and to improve its customer onboarding operating model across South East Asia.