Every day, billions of interactions track the identity of people, entities, and things. We think of digital identity not as a what, but a how; it’s the hidden fabric enabling the seamless exchange of trusted information at the scale and speed required by global enterprises.

The Core of Digital Transformation

Digital identity sits at the nexus of the three core pillars of digital transformation: payments and eCommerce, marketing, and cybersecurity. At the intersection of each pillar lies critical functions required for organizational success — user experience, risk & compliance, and trust & safety.

Limitless Use Cases

From current business models across financial services or healthcare, to innovating online-to-offline marketplaces or fintechs, reliance on digital identity is the common thread. Formulating a robust digital identity strategy is the key to survival as digital transformation reshapes the competitive landscape.

Empowering Inclusion

Opening your platform to the widest possible user base is more than just ethical, it’s critical to remaining competitive. A comprehensive digital identity strategy is the key to quality user experiences that drive growth and enable inclusion, without compromise.

The Third Wave

The first and second waves of digital identity innovation were focused on the enterprise. Wave three is poised to redefine the consumer’s relationship with enterprises, as reusable, privacy-preserving credentials make the adoption of digital identity platforms requisite across all industries within the next decade.

We believe digital identity is the linchpin to this digital transformation.

case study

Public-Private Trust Network Expands Consumer Reach

How do digital identity service providers continue to educate the world on identity challenges and accompanying technological solutions to promote customer adoption?


An international digital identity trust network has garnered national traction as a verification and authentication provider to consumers who are connecting to critical online financial and government services. Although the organization’s technology has been adopted through formal public-private partnerships, a lack of general education surrounding digital identity solutions continues to be a persistent barrier to customer adoption. Evolving concerns surrounding privacy and the security of sensitive personal information also impedes participation in identity ecosystems, both for consumers and service providers alike. As the trust network was planning to launch its product and program across a series of new industry verticals, the Executive Team required a more comprehensive understanding of market economics. OWI was engaged in assessing the trust network’s privacy-preserving technologies, articulating the organization’s value proposition against its competitors, and demonstrating industry-specific use cases where verification technology can reduce costs and generate revenue. 

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