OWI Case Study

Case Study: Mobile Identity Market Landscape

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Challenge:

A large mobile identity provider engaged OWI to define the existing market landscape and provide strategic opportunities for product and market expansion through data acquisition and partnerships across the broader identity ecosystem.

The Action

We developed a comprehensive market intelligence report including an operator’s guide to mobile identity. Highlights of the report included:

  • Mobile identity use cases
  • Regional ecosystem assessments
  • Competitive landscaping
  • Tailored product and partnership recommendations

In addition to the proprietary research, we drafted two research reports for public distribution: The two research reports were aimed at raising awareness of the utility of mobile data across industries and encouraging mobile network participation in the ecosystem.

The Outcome

Over the course of a three-month engagement, our client received detailed market intelligence including region-specific analyses and competitive benchmarking. Based on the findings of that report, we selected to co-brand two highly targeted research products to leverage as part of the client’s external outreach to service providers and mobile network operators (MNOs). Most recently, the client has implemented strategic recommendations around new product development and partnership that are now in execution.

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