Equifax buys Watchdog for $63M, digi.me and Personal merge: Friday Deal Book for 8/18/2017

OWI’s Friday Deal Book provides you with a weekly roundup of partnerships, funding, and product announcements in the identity industry. Here’s a quick peek at what you need to know for the week ending Aug 18, 2017.

Equifax acquires identity theft protection company ID Watchdog for $63 million
ID Watchdog provides identity protection services, with primary distribution through employee benefits programs. Equifax provides credit scoring solutions in addition to other information solutions based around personal data. Equifax cites that the acquisition will strengthen its identity theft protection services as well as increase its footprint in the employee benefits space. The deal is expected to close in the third quarter of 2017. [Read more]

Personal data players digi.me and Personal merge
Personal and digi.me are both providers of personal data services that allow users to organize personal data from a variety of sources and then share data to service providers in exchange for rewards, personalized services, or monetary incentives. The combined company will operate under the name digi.me and retain offices in London and Washington, DC. Personal’s enterprise solution, TeamData will be spun off as a separate company. The two companies have raised a combined $45 million from investors including Omidyar Network, SwissRe, Planetary Holdings, TCS Capital Management, Allen & Company, Revolution Ventures. In the age of big data, companies are increasingly challenged to demonstrate meaningful consent from end users for collecting and using personal data, especially under the new European GDPR provisions. [Read more]

Blockstack raises $25 million venture fund to back decentralized internet applications
Lux Capital, OpenOcean, RisingTide Capital, Compound and VersionOne participated in the funding. Blockstack sees the fund as a way to connect venture capital money with decentralized application startups. Separately, Blockstack is planning an ICO in the future. Blockstack provider serverless sign on through Blockstack Auth, while its Blockstack Identity System allows users to manage an their identity attributes. For more, OWI Labs provides an in depth analysis of distributed ledger applications for identity use cases in our new blockchain report. [Read more]

Personalization provider LiftIgniter raises $6.4 million Series A
The round was led by Storm Ventures with participation from Rincon Venture Partners, Revel Partners, NTT DOCOMO Ventures. This brings the company’s total funding to $8.25 million. A graudate of YCombinator’s winter 2014 class, LiftIgniter uses machine learning to allow companies to optimize and personalize web and app content. Marketing and content personalization software as a service continues to grow. [Read more]