Jumio’s new eyeball tracking technology looks to enhance biometric identity verification

Identity solutions provider Jumio has announced a new enhancement to its Netverify product: eyeball tracking, a unique biometric tool that will conduct a “liveness” check to ensure a real person is holding a device.

All users of Jumio’s Netverify Trusted Identity as a Service suite will gain access to the new eyeball tracking technology. That includes banks, sharing economy providers, online gambling, and travel companies.

Netverify already offers facial recognition, facial image matching, ID verification, and document verification to securely identify users. To date, the company has verified more than 50 million identities from over 200 countries via the web and mobile transactions.

Jumio Chief Executive Steve Stuut participated in One World Identity’s K(NO)W Identity Conference in May of this year in Washington D.C., taking part in the panel “Remote Identity Proofing: Opportunities and the Road Ahead.”

“The addition of eyeball tracking makes Jumio’s Netverify the most sophisticated ID verification solution in the market,” Stuut said in a press release. “As businesses increasingly rely on mobile interactions with their customers, it is critical that they have a way to meet Know Your Customer requirements, while keeping the user experience frictionless. Jumio seeks to both combat fraud, which can cost businesses time and money to track down and remediate, while delivering a simple, fast experience that consumers expect.”

The new eyeball tracking authentication will require users to follow an icon on the screen of a mobile device, like a smartphone, with their eyes. The icon will move in a random pattern, and the software will be able to identify whether or not the person holding the device is legitimate.

The “liveness” check ensures that a real person is holding the handset, while other biometric verifications will be able to ensure that the person is who they say they are. Together, Jumio says these services will help reduce fraud, theft and more by allowing services to offer secure access and transactions.

“Fingerprint and iris scans give consumers a false sense of security,” said Philipp Pointner, VP of Products at Jumio. “Just in May, hackers demonstrated they could beat the Samsung 8 iris scan. This is a technology arms race. The addition of eyeball tracking makes it exponentially more difficult to imitate someone you’re not, giving businesses and consumers a higher level of trust.”